GPS as a guest service tool + Ethical Personalization
2 key questions for today's session:
- How would YOU use geo-marketing to improve the guest experience?
- What actions should a hotel/business take to assure guest trust, privacy + security?
Class exercise - Create a blog post:
- Imagine a location based service that adds value for YOUR guest
- List advantages for your guest
- What specific actions would you take to assure YOUR guest of privacy + security while using location based technology.
- Ethical Personalization
Research - what is geo-marketing, proximity marketing?
- Extensive use in retail - how would you apply to hospitality?
A fun example of geo-targeting:
Smart Hotel - good or bad idea?
Submit your blog link
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