Tuesday, April 9, 2019

MBA 2 B + C Final Session AirBnB Plus - Lessons for Hoteliers

Outcome - what can hoteliers learn from AirBnB Plus to:
  • enhance the guest experience
  • increase revenue?
#artofideas


Research + Analysis

  • What is AirBnB Plus, why did AirBnB create this product line?
  • What is the criteria to become an AirBnB Plus Host?  (Hint look on YouTube)
  • How does AirBnB Plus differ from Super Host?
  • Who is the audience for AirBnB Plus?  How do you know?
  • How does AirBnB 'educate' Plus Hosts?
Analysis - Consider - you are a hotelier in a strong AirBnB city ...
  • What elements of AirBnB Plus could you use to differentiate your hotel
  • What data/information would you need to create an enhanced guest experience
  • How would you attract 'Plus-style' guests
  • How would you involve your staff?, Locals?
Please post in your blog
  • All work original - copy-paste = 0 for the session
  • As always, support your findings + opinions visually
    • Images
    • Screenshots
    • Videos
Submit your blog link




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