MBA 2 A - Online Only Final Session + CMH Survey

It has been a privilege to work with you these past semesters.  I know you will be successful in your careers + excellent hospitality leaders.  If I can be of help with resources/info + Linked In endorsements, you can reach me here. 

Kindly take the CMH survey - linked here.

MBA 2 A - Online Only Session Options - Due Date on or before 24/04

Option 1

• Participate in an online webinar - post the key points + their slides in your blog
• If you have not experienced an online webinar, this is a good learning opportunity.
• You can choose any topic that is interesting to YOU - you are not limited to the hotel business.
• You can choose the language you prefer - the blog post should be in English
• There are many resources for webinars on demand - some links below
• Sabre GDS  
• Skift has many topics available - this one is on Hotel Convergence

• Blog Post - what did you learn?  List 3 Key Points
• Give your opinion on the usefulness of the webinar - what should they do differently to be more effective.
• Most Webinars have a slide presentation - please upload the slides in your blog
• Consider sharing your blog post on Linked In - for your professional reputation

Option 2

• Hotelier Lessons from AirBnB Plus - Link to the full assignment

Comments, questions, problems - just let me know via CMH Connect.

Submit your blog link

• Group A

See you online!!

CMH Student Survey - your opinion is valued

Here is a link to a CMH Student Survey.  It is only 3 questions.  Kindly complete at the start of this session,

https://evaluations.cmh-connect.fr/evaluation-des-cours-2018-2019/

MBA 2 B + C Final Session AirBnB Plus - Lessons for Hoteliers

Outcome - what can hoteliers learn from AirBnB Plus to:

• enhance the guest experience
• increase revenue?

#artofideas

Research + Analysis

• What is AirBnB Plus, why did AirBnB create this product line?
• What is the criteria to become an AirBnB Plus Host?  (Hint look on YouTube)
• How does AirBnB Plus differ from Super Host?
• Who is the audience for AirBnB Plus?  How do you know?
• How does AirBnB 'educate' Plus Hosts?

Analysis - Consider - you are a hotelier in a strong AirBnB city ...

• What elements of AirBnB Plus could you use to differentiate your hotel
• What data/information would you need to create an enhanced guest experience
• How would you attract 'Plus-style' guests
• How would you involve your staff?, Locals?

Please post in your blog

• All work original - copy-paste = 0 for the session
• As always, support your findings + opinions visually
• Images
• Screenshots
• Videos

Submit your blog link

• Group A
• Group B
• Group C

Digital Transformation

Today we will work together + understand elements for a successful web presence.  Website, mobile, social media, chatbots - so many choices,  how to map the ecosystem for best results.

Source: Phocuswire OmniChannel

Submit Your Blog Link

• Group A
• Group B
• Group C

Resource - Pineapple Search

A resource for topic specific auto-search Hospitality Financial and Technology Professionals (HFTP®)

Pineapple search -

Geo-marketing + Location Based Services

GPS as a guest service tool + Ethical Personalization

2 key questions for today's session:

• How would YOU use geo-marketing to improve the guest experience?
• What actions should a hotel/business take to assure guest trust, privacy + security?

Class exercise - Create a blog post:

• Imagine a location based service that adds value for YOUR guest
• List advantages for your guest 
• What specific actions would you take to assure YOUR guest of privacy + security while using location based technology.
• Ethical Personalization

Research - what is geo-marketing, proximity marketing?

• Extensive use in retail - how would you apply to hospitality?

A fun example of geo-targeting:

Resources - geo-marketing or location based services Urban Airship
                            Beacons in Hospitality

Smart Hotel - good or bad idea?

Submit your blog link

• Group A
• Group B - 10 students
• Group C

Voice Booking on Google Assistant

Today let's do a real-time test of Google Voice Search + Google Assistant.

• Do a voice search for a hotel + date + location - what results do you get?
• Take a screenshot for your blog post
• If you have Google Assistant app, do the same voice search
• Take a screenshot for your blog post
• Analysis:
• What are the key differences?
• What is the impact for hotels?

Post the answers in your blog + submit below:

• Group A
• Group B
• Group C

Google's  Hotel Portal - give it a try 

• Research - how will the impact the OTAs?  Hotel Direct?

Mobile Travel Trends Report Travelport Resource

This is an excellent + extensive report distributed by GDS Travelport.

Travelport Digital is a good resource for your future research.

As you know from last semester, hotels need a dedicated mobile lifestyle site - well optimized for voice search.

A/R + V/R - creative concepts for guest experience

What is the difference between Augmented Reality + Virtual Reality - find an example of each.

Choose A/R or V/R and imagine how you would use it to create a great, original guest experience'.

Marriott in Room Art Experience

V/R Postcards

Virtual Reality for Hotel Investor Communications - IHG




Submit the link to your blog post:

• Group A
• Group B
• Group C

How to manage your reputation online - what is the impact on revenue?

Change of Hackfest - Project Work + Submit dates

We are still doing Hackfest + Prizes but I have changed due dates!!  Please find below.

Based on some MBA 2 students' feedback, the following is the NEW schedule:

• You can work on the Roadmap + Presentations in your session next week
• 27/02
• 28/02
• 01/03
• All must be submitted online on or before 05/03

Winners will be announced Monday 11/03

• Prizes + Pizza
• 13/03 for Group A
• 14/04 for Groups B + C

Your opportunity to help the planet + get published.

1st Semester Session 3 Follow Up - Personalization

Session 3 AI + Personalization - Recent Criteria from Travelers - link

A customer survey done by Sabre GDS - very revealing - click link here to access

1st Semester Follow Up Session 4 Smartphone Site

Complete criteria for smartphone lifestyle site - used to evaluate your site.

Click on the link here to access

Sessions Topics

Source: Plant for the Planet

Session 1 - Hackfest Creative Session
Session 2 - Geo-fencing + Beacons - delivering location based services
Session 3 - Guest Experience Expectations - Social + Local Impact

Session 4 - Futurist - Millenium Project - Global Challenges
Session 5 - Augmented and Virtual Reality hospitality applications
Session 6 - Digital Staff - Communications Tools, Enhanced Guest Service

Bonus Points Options - Online Only Google Certification Modules - not required - optional